These apply to companies which sell “premium”/high cost products.
Many companies try putting limited time offers making people decide to put money down.
I have fallen victim myself. Multiple times. Especially with gyms and education sites.
I realize they have limited time offers every other day. 😑 I could have waited before jumping to their sales presentation.
Many startup which are in hyper-growth stage do this.
Okay for middlemen
For middlemen companies such as shops and e-commerce sites. It matters less.
They are middlemen, they don’t care about the customers. They care about sales and money 💰.
Not okay when you are selling yourself
But for companies which sell products themselves, they risk one every important factor.
What happens when user does not like your product?
- He was half sure about buying your product.
- Now he will tell everyone in his connection to not purchase your product.
- Plus he’ll also mention to them not to fall for your “sales presentation”.
I have done so myself multiple times.
Word of Mouth sale is quite underrated.